How Much Do Roofing Company Owners Make? (Explained) | [2022] (2022)

Are you planning on going into the roofing business and wondering if you’ll make as much as you expect?

Are you already a roofing company owner but not making so much money and wondering how you can make your business more profitable?

You’ve come to the right spot as I’ve written this guide to answer all your questions about a roofing company’s profitability.

The answer to how much roofing company owners make isn’t streamlined because different factors affect that. First, the kind of industry these roofers own is important because it’ll greatly determine how much they make. Also, the geographic location of the roofing company will help determine how lucrative the business gets.

Table of Contents

Is a Roofing Company Profitable?

How Much Do Roofing Company Owners Make? (Explained) | [2022] (1)

The roofing business can never go out of business and is highly profitable. However, the profitability of your roofing company, if you already have one, solely depends on you.

It depends on your mindset, your goals, and ambition, as well as the business tools you have available for the roofing business.

Also, the type of team you have working for you is very important because it determines how you attend and please your customers.

If you have the right team, your customers won’t only give you good reviews, but they’d also recommend you to others.

And that adds up because you need publicity to grow your roofing business. Hence, aside from your drive and ambition as the owner, focus on building a good team.

So as long as you have all those factors in check, nothing can stop you; you’ll make as much money as you want from your roofing company.

(Video) THIS ROOFING CONTRACTOR MAKES MILLIONS | Blue Collar Millionaires

To make your roofing company profitable, you’ll have to know how to engage your customers. Good communication skills are important in this business because you’ll need to sell what you have.

Strive to be on top of the game because competitors rise every day, and the question will be, what makes you different?

Your resilience, hard work, mindset, drive, sales skills, and team strength will determine how much you make in the roofing business.

Another thing that’ll help you go very fast and make money easily is learning to lean on technology.

Gradually, the traditional way of roofing is going out of business, bringing the use of technology into the limelight.

This table summarizes the average annual roofing company earnings by percentages and annual earnings in some US states.

Annual Earnings by PercentageAnnual Earnings in US states
23% of roofing companies make close to $50,000 yearly.Texas makes about $72,000 from roofing companies yearly.
24% of roofing companies generate between $100,000 to $200,000 yearly.Florida generates an average of $100,000 per annum from its roofing companies.
About 40% of roofing companies make up to $50,000 to $100,000 yearly.

How Do You Make Money from a Roofing Company?

Making money from your roofing business is easy if you know your way around things. First, you must have the mindset of wanting to do and earn more.

Hence I’ll show you simple and easy steps to boost the revenue of your roofing company.

#1. Sell According to Worth

Don’t sell your products too cheap; if you devalue your products by selling too cheap, you won’t be making any money but rather losing.

You know the quality of the roofs you sell and the certification your workers have; build on that and sell your products to meet the standard of the roofs you make.

If your roofing standard is low, you’ll need to charge low; however, if you make quality, standard, and durable roofs, please charge accordingly.

The important thing is that people want to know that what they’re paying you for is original and won’t disappoint them. So if you have that in check, nothing should stop you from making money.

#2. Change Your Method of Advertisement

If you’re still using the traditional method of advertising your products, there’s a high chance that you’re spending a lot doing that.

(Video) How Much Roofers and Roofing Sales reps Make? | Roofing Insights

It’s high time you change that and go into the digital path. Technology makes life easier at very little cost.

With social media, you’ll reach a larger targeted audience while spending very few dollars.

Social media is the cheapest and most effective method of advertising your business while saving some dollars.

#3. Take Advantage of Your Vendors

You can reduce spending on insurance by negotiating with them to exchange services at lower prices. That’d go a long way in saving some costs.

#4. Take Your Efficiency to Another Level

Boost your company’s efficiency and see how much time and resources it saves. A simple example of how you can do that is using technology for data entry.

Manual data entry is prone to errors, and it’s tasking to do; If you change to the use of technology, you’ll be saving a lot.

#5. Search Niche Markets

Look for niches and make products to fit into those niches. That’s one way to make money fast in the roofing company.

Because the roofing competitors are increasing daily, you can try creating a difference. For example, you can develop a unique and different roofing style from what’s available.

That’d attract consumers your way, helping you make more money. Also, you can decide to provide additional services involving windows, gutters, and others to distinguish you from the lot.

#6. Good Customer Service

Good customer service is important to keep your consumers coming and attract new ones. If you treat people nicely, they’ll not just want to return but recommend your business to others.

And by now, you already know the importance of publicity to your roofing company.

Related: What Certificates Do Roofers Need?

How Can Roofing Companies Improve Growth?

It can be frustrating when you look around and see that other roofing businesses are growing, but yours isn’t.

(Video) 7 Steps for Subcontractors to start a Roofing Business in 2022

You may wonder what you’re doing wrong or not doing right. Well, in this section, I’ll get you through ways you can grow your business.

#1. Launch a Roofing Website for Your Business

The first thing to do is to ensure that you have a good website for your roofing business.

These days people will go online looking for specifications before purchasing anything, including a roof.

So if you don’t have a website where you can display your products, growing your business will take a longer time.

#2. Give Your Website a Makeover

After building your website, the next thing is to optimize the site. Optimizing involves adding your contacts and some of your good works there.

You can go a step further to categorize the site into different sections so that consumers can navigate through it easily.

#3. Boost Your Local SEO

Boosting your local SEO will enable consumers around you to easily find and reach out to you.

To do that, follow these steps;

  • Add locations to your website on Google for easy tracking by customers.
  • Inform your customers to leave reviews after every purchase on your website.
  • Ensure that your business information is up to date.
  • Give accurate business hours so that you don’t mislead your customers.

#4. Get Better at Sales

Your ability to strike good sales is important to grow your roofing business.

#5. Positive Word of Mouth

When you assure your customers of delivering appropriately, they will likely trust you. However, aside from face-to-face communications, you can leave good assurance on your website.

#6. Do Giveaways

Once in a while, it’s helpful to do giveaways to encourage your existing customers and attract new ones.

#7. Google Ads

This advertisement method will go a long way in publicizing your roofing business.

#8. Social Media

The use of social media helps a lot when you want to keep your business glued to faces constantly.

(Video) Roofing Marketing: How much Roofers who don't advertise can make? | Adam Sand

Social media platforms such as Linked In, Instagram, Facebook, Twitter, and YouTube are there to help you with publicity and growth.

#9. Look for Niches to Fill

You’ll grow in your business if you always think about ways to solve problems and not just sell products.

Related: What Does A Roof Certification Cover?

What Should You Consider Before Starting a Roofing Company?

It’s ok to want to start a roofing business but have you thought about what it entails? This section will guide you through the things to consider before starting a roofing company.

#1. Create a Business Plan

Having a business plan is important, and it entails;

  • Analyzing the market
  • Capitalization
  • Sourcing for equipment

#2. Decide on a Business Structure and Name

An attractive business name that explains what you do is a major chunk of what you need. However, ensure that you register your business in your region.

#3. Set Up Your Business Account

You must have a particular account dedicated only to your business.

#4. Sort Out all Legal Requirements and Business Insurance

Your business must cover workers, vehicles, and general liability. Additionally, all legal matters must be in place.

#5. Promote your Roofing Business

You can achieve that by setting up a website for your business with functional internet marketing strategies.

Related: GAF Roofing Certification

Conclusion

The roofing business is highly lucrative, and many companies compete with you. To make as much money as you want, ensure that the necessary factors are in place.

In any case, ensure that you have a good business name that tells the public what you offer and a functional website.

FAQs

Where do roofers make the most money? ›

Detailed List Of Roofer Salaries By State
RankStateAverage Wage
1Illinois$63,380
2Alaska$76,760
3Washington$58,920
4Michigan$49,550
46 more rows
11 Apr 2022

What is the profit on a new roof? ›

Typical roofing companies make between 20 percent and 40 percent gross profit in the roofing industry. The number for service-focused companies may be higher while the number for new construction and large commercial companies may be lower.

How much do top roofers make? ›

Roofers earn an average yearly salary of $61,020. Wages typically start from $45,500 and go up to $76,820.

How long does a roofing course take? ›

This can take up to 2 years to complete. You'll do on-the-job training and spend time with a college or training provider.

How much is a roofer day rate? ›

Types of builder

Labourer – £180 - £240 per day. Scaffolder – £200 - £280 per day. Roofer – £220 - £320 per day.

Is roofing one of the hardest jobs? ›

A new survey of contractors and consumers found that roofing is perceived as the most physically demanding construction trade, while electrical work seems to be the most difficult to master.

Why do roofers charge so much? ›

Manufacturer prices are continuously rising due to the increased cost of the raw materials (like oil) most roofing materials require during the manufacturing process.

How much is a new roof in 2022? ›

The average cost of a new roof is $10,000, with projects typically ranging from $8,500 to $14,300. The exact price depends on material, labor cost, where you are located, and more.

Will roofing prices go down in 2022? ›

Material shortages

In 2022, roofing material prices increased by about 6%-8%, and may continue to rise by 10%-12% within the next year. This includes the prices for shingles, underlayment, decking, and other essential materials for a high-quality roof.

How hard is it to sell a roof? ›

Selling roofs is hard work; and it doesn't help that door-to-door salespeople aren't always welcome, especially if the homeowner is worried you're a fly-by-night contractor. However, roofing professionals can learn how to sell roofs door to door successfully with these tips.

How do you value a roofing business? ›

Multiply the amount of revenue or sales a roofing company makes by the applicable valuation multiple. For instance, a roofing company makes $3,200,000 in revenue and transacts at a 0.43x multiple. Then, using the calculation, the business is worth approximately $1,376,000.

Is the roofing industry recession proof? ›

Is Roofing Recession-Resistant? The answer is yes

What are the 3 skills listed for a roofer? ›

Requirements and skills
  • Experience as a roofer or a similar role in construction.
  • Excellent carpentry skills.
  • Experience using various hand tools and equipment, such as scaffolds, taking safety rules into consideration.
  • Physical strength and good balance.
  • Ability to work at heights for long hours.

Can anyone be a roofer? ›

There are no formal qualifications required to become a roofing operative. However, you could complete a college course, an apprenticeship, or on the job training to move into this career. You should explore these routes to find out which is the right one for you.

Is roofing a good profession? ›

A roofing career offers you the opportunity to make a living wage, not minimum wage. In the United States, the median income for roofers is $46,240, which is comparable to careers that require a university degree. Obviously, the hourly wage as a roofer is highly dependent on where you live.

What do most roofers charge per square? ›

The average roofing labor cost is between $1.50 and $3.00 per square foot. In roofing, there's a common term called a “square” that you need to know. One roofing square covers 100 square feet. So you may receive a labor quote of $150 to $300 per square.

How many roofing quotes should I get? ›

So, how many contractors should you call for an estimate? I would recommend getting at least 2 and a maximum of 3 quotes for your roof replacement. Be aware, no two contractors are going to quote your roof for the same price. The difference in these prices can be drastic.

What do most carpenters charge per hour? ›

Carpenters charge $56 per hour, on average, but rates range from $35 to $90 per hour. The national average hourly rate of a carpenter depends on your location and the contractor's skills. The hourly rate typically does not include the cost of materials.

What is the hardest trade in construction? ›

And while contractors voted carpentry as the third-most physically demanding trade, it barely cracked the top ten for consumers.”
...
Examining the Hardest Contractor Jobs.
OccupationOverall Activeness Score (An averaged measure of physical demand)
Structural Iron and Steel Workers60
Cement Masons and Concrete Finishers58.8
15 more rows
7 Oct 2020

What is the toughest job in construction? ›

When it came to the most physically demanding work, contractors and consumers agreed on the top two jobs: demolition and roofing. Each requires plenty of strength, balance and caution to safely and successfully complete the task.

What trade is the most physically demanding job? ›

Construction laborers and hand laborers/movers account for approximately 80% of total employment among the 20 most physically demanding jobs.

Will roofing costs go down in 2023? ›

The current economic conditions causing the inflation on construction material prices are unlikely to dissipate in 2022 and could last far into 2023. If you find yourself in need of a new roof, you have several options you can choose from.

How much does a 1600 sq ft roof cost? ›

Average cost to replace a roof based on house size:

1,200 square feet: $4,500 to $6,500. 1,500 square feet: $5,500 to $8,000. 1,600 square feet: $6,000 to $8,500.

How much does it cost to shingle a 1200 sq ft house? ›

The national average cost to replace a 1,200 sq. ft. roof is $5,700 to $12,000, with most homeowners spending around $8,400 on architectural shingles installed on a cross gable roof.

What time of year is best to replace a roof? ›

Fall is the universal go-to season for roof replacement. With spring's mild temperatures and early summer's weather consistency, fall is commonly referred to as the best time of year to replace your roof.

Which type of roof is best? ›

The most durable types of roofing are slate and clay tiles but they're more expensive than materials like metal or wood. Functional roofing alternatives like green roofs and solar shingles are among the most expensive types. Replacing an old roof is one of the best and most profitable ways to invest in a home.

How long does it take to tear off and replace a roof? ›

In general, the roof of an average residence (3,000 square feet or less) can be replaced in a day. In extreme cases, it could take three to five days. Depending on the weather, complexity, and accessibility of your home it could even take up to three weeks.

Can you claim a new roof on your income tax? ›

Can I deduct the cost of a new roof? Unfortunately, you cannot deduct the cost of a new roof. Installing a new roof is considered a home improvement and home improvement costs are not deductible. However, home improvement costs can increase the basis of your property.

Can you negotiate with a roofer? ›

You can always negotiate with your contractor on the price of a successful project before signing a contract. Discuss your budget with your roofing contractor. Agree that any unexpected project expenses will be presented in writing to help you remain within your budget.

Is there a roofing shortage? ›

Roofing Material Shortages in 2021

Due to the supply chain shortage, the most affected roofing items are fasteners, plates, adhesives, ethylene propylene diene monomer (EPDM), and thermoplastic polyolefin (TPO) roofing materials.

Can you make 6 figures in roofing sales? ›

You can certainly make six figures per year in roofing sales, but it requires three critical skills: Communication Skills.

Can I make a living selling roofs? ›

Roofing sales can be a lucrative career...and these tips will help you get off to a confident start so you can make a good living selling roofs.

How do you succeed in roof sales? ›

10 Tips to Crush Residential Roofing Sales [Updated August, 2022]
  1. Present yourself professionally. ...
  2. Refine your sales pitch. ...
  3. Use drones as canvassing tools. ...
  4. Sell solutions to problems. ...
  5. Sell on value. ...
  6. Know your prospects to build relationships with them. ...
  7. Offer something free. ...
  8. Give them options.

What is SDE multiple? ›

The Definition of an SDE Multiple

As we mentioned above, SDE means Seller's Discretionary Earnings. To find your business's SDE, a valuation specialist must find the earnings of your company before income tax, depreciation, amortization, interest, discretionary or recurring expenses, and one owner's salary.

Is the roofing industry cyclical? ›

In many areas, roofing is highly cyclical.

What do you call a roofer? ›

In the United States and Canada, they're often referred to as roofing contractors or roofing professionals. The most common roofing material in the United States is asphalt shingles.

How do I become a self-employed roofer? ›

What qualifications do I need to be a self-employed roofer?
  1. Roof Tiling and Slating intermediate apprenticeship.
  2. Waterproof Membranes Installation intermediate apprenticeship.
  3. Level 2 Diploma in Roof Slating and Tiling.
  4. Level 2 or 3 Diploma in Roofing Occupations.

What should a roofer put on resume? ›

Some examples of roofing skills for a resume include:
  1. Blueprint reading.
  2. Occupational Safety and Health Administration compliance.
  3. Project design and planning.
  4. Interior renovation.
  5. Exterior renovation.
  6. Building demolition.
  7. Knowledge of job safety.
  8. Basic math skills.
11 May 2021

What qualifications do I need for roofing? ›

A Level 2 NVQ Diploma in Roofing Occupations is official recognition of the knowledge and skills needed to work in this area of the construction field. This qualification is aimed at learners aged 16 and above who work or want to work in the construction industry and specialise in roofing.

Should roofers be registered? ›

It's always good to see some additional accreditations with the roofing contractor you choose. This could be the SafeContractor scheme or registration with the National Federation of Roofing Contractors for additional peace of mind.

What are your legal responsibilities when working on roofs? ›

The law says you must organise and plan all roof work so it is carried out safely. All work on roofs is highly dangerous, even if a job only takes a few minutes. Proper precautions are needed to control the risk. Those carrying out the work must be trained, competent and instructed in use of the precautions required.

Where are roofers paid the most? ›

Detailed List Of Roofer Salaries By State
RankStateAverage Wage
1Illinois$63,380
2Alaska$76,760
3Washington$58,920
4Michigan$49,550
46 more rows
11 Apr 2022

Are roofers happy? ›

As it turns out, roofers rate their career happiness 2.6 out of 5 stars which puts them in the bottom 6% of careers.

Is roofing easy to learn? ›

No, not hard to learn, just hard to do. Nearly all work on a slope, danger of serious or fatal falls, very hot working on a roof in summer. Shingles all about proper alignment and nailing.

Where is the best place to be a roofer? ›

Our research found that North Dakota is the best state for roofers, while New Jersey and North Dakota are ranked highest in terms of median salary. North Dakota has a median salary of $55,877 and New Jersey has the highest median salary among all 50 states for roofers.

Can I make a living selling roofs? ›

Roofing sales can be a lucrative career...and these tips will help you get off to a confident start so you can make a good living selling roofs.

Is roofing a good trade? ›

A roofing career offers you the opportunity to make a living wage, not minimum wage. In the United States, the median income for roofers is $46,240, which is comparable to careers that require a university degree. Obviously, the hourly wage as a roofer is highly dependent on where you live.

How hard is it to sell a roof? ›

Selling roofs is hard work; and it doesn't help that door-to-door salespeople aren't always welcome, especially if the homeowner is worried you're a fly-by-night contractor. However, roofing professionals can learn how to sell roofs door to door successfully with these tips.

Where can I find reliable roofers near me? ›

If they've had a good experience, chances are they are more than happy to share information. Same thing goes for your social network, ask around and see if anyone has a recommendation for you. If you don't have luck with friends and neighbors, look for reviews from companies like HomeAdvisor or Angi's.

Can you make 6 figures in roofing sales? ›

You can certainly make six figures per year in roofing sales, but it requires three critical skills: Communication Skills.

How do you succeed in roof sales? ›

10 Tips to Crush Residential Roofing Sales [Updated August, 2022]
  1. Present yourself professionally. ...
  2. Refine your sales pitch. ...
  3. Use drones as canvassing tools. ...
  4. Sell solutions to problems. ...
  5. Sell on value. ...
  6. Know your prospects to build relationships with them. ...
  7. Offer something free. ...
  8. Give them options.

How do I get more roof sales? ›

Here are 16 ways to generate leads for your roofing business
  1. #1 Canvassing. ...
  2. #2 Direct Mail. ...
  3. #3 Local SEO. ...
  4. #4 Pay Per Click (PPC) AKA Search Engine Marketing (SEM) ...
  5. #5 Facebook & Instagram Advertising. ...
  6. #6 Strategic Alliances—Lowe's, Home Depot. ...
  7. #7 Storm Chasing Apps. ...
  8. #8 Content Marketing.

What is the hardest job in construction? ›

When it came to the most physically demanding work, contractors and consumers agreed on the top two jobs: demolition and roofing. Each requires plenty of strength, balance and caution to safely and successfully complete the task.

Does roofing make you strong? ›

Roofing can give you good exercise because it is a physically demanding job. Roofers frequently lift and move 50-80 lbs. for each bundle of shingles and may have to carry those bundles up ladders onto the rooftop. But there are more physical activities in roofing besides carrying bundles of shingles up ladders.

What percentage of roofers are female? ›

There are over 135,484 roofers currently employed in the United States. 4.6% of all roofers are women, while 95.4% are men.

What makes a good roofing salesman? ›

Roofing sales Tips – how to be a great roof salesman: Strive to create genuine dialogue. Focus on benefits, not features. Steer clear from the word “no”

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