Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (2022)

Growth Strategies for Your Healthcare Portcos

Count on us to rapidly build scalable, high-growth marketing strategies for multi-location healthcare groups.

Request a Free Proposal

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (1)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (2)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (3)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (4)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (5)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (6)

Leave Marketing to Us So You Can Focus on Core Business

How We Help Private Equity Firms

Consider us your trusted marketing partner. We offer a consistent, repeatable marketing framework you can depend on to deliver rapid growth for each new acquisition. And we’ll provide the hard performance metrics your partners expect.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (7)

Growth-Oriented Marketing

Grow your acquisitions from two locations to 200 with a scalable approach to digital marketing focused on increasing lead volume, growing brand awareness, and maximizing margins.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (8)

Scalable Frameworks Designed for Growth

There’s no need to reinvent the wheel with each acquisition. Instead, we’ll help you roll out repeatable, turnkey marketing strategies and build a scalable framework perfect for high-growth businesses.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (9)

Fast, Dependable & Consistent

Once we’ve agreed to work together, our team moves fast to launch your project and create value on timelines unheard of in the private equity space.

Portfolio Success Stories

See How We Helped These Companies Accelerate Growth

(Video) Day in the Life of a Digital Marketing Specialist (WFH) - What Does a Digital Marketer Actually Do?
See how we helped the country’s largest orthodontic group increase lead volume by 73% over the course of 8 months.73% increase in calls and form submissionsRead the Case Study
How Cardinal helped the country’s largest mental health care provider scale digital marketing to 500+ locations.195% increase in total site conversions in six monthsRead the Case Study
How a rapidly expanding senior care brand increased total conversions by 445% while maintaining lead quality.71% decrease in cost per acquisitionRead the Case Study

What We Do

How We Help Private Equity Firms

Digital Due Diligence

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Media Management

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Healthcare Growth Strategies

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Ready To Scale Your Portco?

Performance is one thing. A trusted, transparent marketing partner is something different entirely. When you work with a digital marketing agency that you can rely on to give you honest recommendations and the data to back it up, all future deals just got easier.

Let us help you wow your portfolio companies with digital marketing strategies that deliver the growth and returns they demand.

Request a Free Proposal

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (17)

Leverage Cardinal’s Experience to Accelerate Your Portfolio's Growth

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (18)

Increase Brand Equity

Ensure a proper valuation and make an informed bid based on digital opportunities and vulnerabilities (both seen and unseen).

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (19)

Generate Quality Leads

Gain confidence that you’re making a sound investment by identifying potential issues ahead of time.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (20)

Improve Conversion Rates

Have a plan for the people, marketing technologies, and digital marketing activities that lead to efficient and rapid growth after acquisition.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (21)

Manage Marketing Spend

In private equity, every dollar counts. We’ll help you allocate marketing spend for optimal return.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (22)

Reduce Cost Per Acquisition

Acquire new business as In private equity, every dollar counts. We’ll help you allocate marketing spend for optimal return.efficiently as possible.

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (23)

Scale to New Locations

Depend on a repeatable marketing framework that we can quickly tailor for new acquisitions and locations.

(Video) Private equity portco investor relations video profile: Blue Microphones

We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.

Ashley Anderson SVP Marketing

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (24)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (25)

Our Blueprint for Portfolio Success

Healthcare Marketing Playbook

Digital Due Diligence for Informed Decision Making

Digital Due Diligence for Informed Decision Making

Our goal is to use our digital marketing expertise to help private equity firms grow their investments. Based on our deep experience helping multi-location companies grow from a handful of location to hundreds, we provide accurate assessments that help you reduce risk, make informed investments, and get to value a whole lot faster.

Strategic Partnership that Makes Every Dollar Work

Strategic Partnership that Makes Every Dollar Work

We go beyond core marketing functions to ensure each marketing dollar you spend is working harder across your portfolio. This includes deep-dive data analysis, campaign attribution, and closing the loop wherever possible. Our team focuses on conversion rates; not just clicks to a website. This is why we deliver a comprehensive quarterly business review (QBR) on the health of your portfolio.

We closely monitor performance metrics to ensure you’ll meet your growth goals.

Comprehensive SEO

Comprehensive SEO

At Cardinal, we have designed a search engine optimization service that’s both result-driven and scalable. Using the latest tools, techniques, and trends will help your investments rank for the keywords that will lead to growth. We’ll put your companies’ websites on the map and improve their chances of attracting the right audience.

  • Keyword research & strategy
  • Search landscape competitive analysis
  • Custom SEO strategies
  • Technical optimizations
  • Content creation
  • Link building
  • User experience optimization
  • Measurable SEO results

A Repeatable Mix of Paid Media

A Repeatable Mix of Paid Media

Quickly scale up paid media with repeatable frameworks that can be rolled out to new businesses and acquisitions as you fold them into your portfolio. Our unique approach to paid media ensures you get the most bang for your buck. With the help of our team of media experts, launch high-ROI campaigns, including:

  • Paid media management including, search ads, display ads, and programmatic ads
  • Strategic keyword research
  • Account structuring
  • Precision targeting
  • Ad copy & design
  • Transparent reporting

Future-Focused Web Design

Future-Focused Web Design

The biggest challenge for high-growth companies is scalability. We understand that quickly adding new locations and services means things get complicated fast and tend to break. Trying to merge multiple local sites into one regional powerhouse is daunting enough from an operational standpoint. Cardinal builds websites with the future state in mind. We’ll help you quickly add new locations as you sign leases or how to fold in local acquisitions quickly and effectively without losing traffic.

(Video) The Africa Private Equity & Venture Capital Roadshow in Kyoto

Companies We’ve Helped Investors Grow

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (26)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (27)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (28)

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (29)

Private Equity's Growth Partner

Work With an Agency Partner That Knows High-growth Healthcare

How much more business could you get done if you weren’t constantly vetting new vendors? Assessing the competitive digital landscape and conducting digital due diligence? Reviewing vendors and RFPs? Preparing and negotiating SLAs, contracts, and so on?

When you find a partner that you can trust, you can say goodbye to those time-consuming tasks. Instead, you come to the table with a strong, differentiated digital marketing team that can hit the ground running. That means you can spend more time securing your next big deal.

Cardinal helps you make marketing successful across your portfolio by:

(Video) Webinar: Creating Successful Digital Platforms From APIs to Feature Roadmaps

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (30)

Conducting comprehensive digital due diligence assessments

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (31)

Advising digital marketing strategies for complex business structures and markets

Private Equity Digital Marketing Agency | Healthcare Portco Marketing Company | Cardinal (32)

Augmenting digital marketing experience or headcount

Digital Insights to Stay Competitive

Digital Marketing Resources for Private Equity Firms

Article5 Best Practices for Centralizing Marketing Post-MergerOne of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.Read More
ArticleIs Your Digital Due Diligence Deep Enough?The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting a few basic reports won’t cut it. You need to go deeper, and we’ll show you how.Read More
ArticleDigital Marketing’s Role in Value CreationTo distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.Read More

Let’s Get Started

Performance is one thing. A trusted, transparent marketing partner is something different entirely. When you work with a digital marketing agency that you can rely on to give you honest recommendations and the data to back it up, all future deals just got easier.

Let us help you wow your portfolio companies with digital marketing strategies that deliver the growth and returns they demand.

Videos

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(Beacon4Life)
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4. Digital marketing for small business
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6. Become A Lead Generation Machine (Easy Way To Get More Clients) Masterclass w/ Joana Galvao
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